Multiple Branches and Rejoin in Workflows

Your workflows just got a whole lot smarter. With multiple branches, you can now tailor the journey for each subscriber based on who they are — not just when they signed up. And when the paths converge, they automatically rejoin so your workflow stays clean and your subscribers never receive duplicate emails.

Here's what's new

• Branch by data field — Route subscribers down different paths based on custom field values like location, preferences, or any field you've set up in your subscriber settings
• Branch by segment — Send subscribers down different paths based on which segments they belong to; if a subscriber is in multiple segments, the leftmost path takes precedence
• Branch by percentage — Evenly split subscribers across paths to test which offer, email, or experience performs best
• Automatic rejoin — Branches automatically reconnect at the bottom of your workflow; add an exit step to any path if you'd like that branch to end separately
• Yes/no branch rejoin — Yes and no paths now also rejoin automatically, eliminating duplicate steps and keeping your workflow optimized

Learn more

Learn about multiple branches and rejoin in our help center or in the tutorial below!