Not sure which subject line will get more opens? Now you can find out. Subject line A/B testing for email campaigns lets you send two subject line variations to a portion of your audience—then automatically delivers the winning subject line to the rest of your list.

Here's what's new

• Built into the send flow: no separate setup required. Click Add A/B test in the subject line step of any email campaign send flow to add a second variation.
• Automatic winner selection: after 24 hours, the subject line with the higher open rate is sent to your remaining recipients. No manual follow-up needed.
• Audience split preview: once recipients are added, click See details to see exactly how your audience will be divided between variations and how many recipients are waiting for the winner.
• Works for both send now and scheduled campaigns: the test runs for 24 hours from whenever your campaign sends.
• Results in Email analytics: open rates and click rates for both subject lines appear side by side, with the winner clearly marked.
• Email notifications: you'll get an email when your test starts and another when results are in.

Learn more

Learn more about subject line A/B testing in our help center

Finally, a bird's-eye view of your entire email marketing schedule—right inside Flodesk. Calendar view shows your sent emails, scheduled campaigns, and saved drafts all in one place, so you can plan ahead, spot gaps, and keep your send cadence on track without a spreadsheet in sight.

Here's what's new

• Month and week views—Toggle between the two depending on what you need. Month view is great for planning ahead; week view shows exact send times and gives you more control when rescheduling.
• Drag to reschedule—Move scheduled emails and drafts to a new date (or date and time in week view) by dragging them on the calendar. No need to open the email and go through the schedule flow.
• Add emails directly to a date—Hover over any future date and click the + icon to create a new draft pinned to that day.
• Duplicate from the calendar—Click any email, open the three-dot menu, and select Duplicate to use it as a starting point for a new campaign.
• Customizable week start day—Prefer Monday over Sunday? Update it under Account Settings > Account overview.

Note: Calendar view shows campaign emails only. Workflow emails, forms, and checkouts aren't included.

Learn more about calendar view in the help center →

A cleaner list shouldn't mean permanent decisions. Subscriber archive gives you a reversible way to remove contacts from your active sending list without deleting their data or losing your history with them.

Archived subscribers won't receive marketing or workflow emails, but their records stay intact and they don't count toward your plan's subscriber limit. If they fill out one of your Flodesk opt-in forms down the road, they'll automatically be reactivated. And if you change your mind, you can restore them to active at any time.

Here's what's new

• A new “archived” status for subscribers you've removed from active sending—either manually, by a team member, or automatically by Flodesk to protect your deliverability
• Bulk archive and unarchive—filter your list, select multiple subscribers, and archive or restore them all at once
• Archived subscribers can still receive commerce purchase receipts, so you won't disrupt transaction history for past customers
• Automatic reactivation—if an archived subscriber opts in through one of your Flodesk forms, they'll be moved back to active (or unconfirmed, if you have double opt-in enabled)

Learn more

Learn more about the new archive status in our Help Center and in the tutorial below

Time-sensitive workflows just got smarter. You can now set an expiration date and time on individual emails in your workflows—so if a subscriber reaches that step after the cutoff, they'll automatically skip the email and move on to the next step.

Here's what's new

• A new don't send email after a date toggle in the workflow email editor lets you set a cutoff date, time, and timezone for any email step
• Once enabled, a banner appears directly on the email step in your workflow so you can see the expiration at a glance — yellow if the date has passed, gray if it hasn't
• Subscribers who reach the step before the cutoff receive the email as usual; those who arrive after simply skip it and continue through the workflow without interruption

Learn more

Learn more about Flodesk workflows in our help center and in the tutorial below

Finding what you need in your workspace just got a lot faster. List View gives you a clean, scannable way to see all your emails, workflows, forms, and checkouts in one place — with key metrics like open rates, click rates, and revenue visible right inline. No clicking in required.

Here's what's new

• Use the three line icon and the box icon to switch between list view and card view from any tab (plus, your preference saves automatically across sessions)
• See top-level metrics at a glance for every piece of content, without opening it
• Sort by send date or recipients to quickly surface what you're looking for

Now you can connect Google Analytics to your Flodesk forms and checkouts — so you can see exactly how your audience is finding you, what's converting, and where to focus your ad spend.

Here's what's new

• Add your Google Analytics measurement ID directly to any full page or link in bio form, or to any checkout page.
• Track key events automatically: page views, form submissions, sales page visits, checkout views, purchases, and waitlist joins.
• Optionally enable a cookie banner to give visitors the chance to opt out of tracking — recommended if you need to comply with data privacy regulations.

Learn more

Learn how to set up Google Analytics on forms and checkout in our help center.

You can now design your emails in Canva and import them directly into Flodesk. Whether you're starting from a Canva template or building something from scratch, your finished design comes into Flodesk as a single HTML block — ready to send.

Here's what's new

• Design in Canva, send in Flodesk — Create or customize an email in Canva, then share it straight to your Flodesk account in just a few clicks
• Emails import as HTML — Your Canva design comes in as one HTML block, preserving your layout exactly as designed
• Edit anytime from Flodesk — Need to make a change? Click "Edit in Canva" from the email builder, make your updates in Canva, then share back to Flodesk and choose which email to apply the changes to
• Add blocks above or below — Enhance your Canva email with additional Flodesk blocks like a logo, poll, or countdown timer before you send
• Alt text for accessibility — For sections that render as images, be sure to add alt text in Canva before importing so your email is accessible to everyone

Learn more

Learn more about our new Canva integration in our help center or in the tutorial below!

Let Flodesk checkout do the heavy lifting and tax calculations so you can focus on scaling your sales without the headache.

Here's what's new

• Flodesk now integrates directly with Stripe Tax to automatically calculate sales tax and VAT based on your buyer's specific location.
• You can now assign specific tax categories to every product and upsell to ensure the correct rates are applied every time.
• We've added a simple toggle within your Page Settings to enable or disable tax collection for individual checkouts.
• Subscription renewals now automatically recalculate tax for every installment, keeping you up to date even if tax laws or buyer addresses change.

Learn more

Learn how to collect sales tax or VAT with Flodesk Checkout here.

The video block in the Flodesk email builder now supports YouTube Shorts. Paste any Shorts URL and it'll embed seamlessly — no workarounds needed.

Your emails work best when they actually reach the inbox. Through research on our member sending patterns, we've seen a clear correlation between shortlinks like bit.ly and youtu.be and spam folder placement, so we've added a warning in the email builder to help you catch them before you hit send.

Here's what's new

• When a shortlink is added, a warning will appear below the link input.

• You can swap out the shortlink for the full destination URL to protect your deliverability.

Learn more

To learn more about email deliverability and best practices, visit our help center.