Advanced yes/no conditions and instant fire in workflows

Your workflows just got a lot smarter. With advanced filters in yes/no conditions and instant fire, you can now branch subscribers based on real-time behavior and precise engagement history — no more guessing, no more one-size-fits-all sequences.

Here's what's new

• Actions now trigger the moment a subscriber opens an email or clicks a link, so you can react to engagement instantly without adding manual time delays.
• Multi-filter logic lets you combine segments, custom data, and activity history using AND/OR rules for more precise targeting.
• Branch subscribers based on their full engagement history, including lifetime open rates, total emails clicked, and specific signup dates.
• New built-in Exit steps prevent subscribers from re-entering a main sequence once they've completed a goal.
• Custom data fields like purchase preferences or birthday months are now handled in a streamlined interface, replacing the legacy condition steps.

Learn more

Learn about advanced yes/no conditions and instant fire in our help center or in the tutorials below!